According to Canalys, Global smartphone shipments declined by 9% in Q3 2022. A combination of decreased consumer spending and economic uncertainty led the smartphone market to its worst quarterly result since Q3 2014.
Below is worldwide smartphone shipment share by top vendors, Canalys Preliminary Smartphone Market Pulse: Q3 2022
| Vendor | Q3 2022 market share | Q3 2021 market share | |||
| Samsung | 22% | 21% | |||
| Apple | 18% | 15% | |||
| Xiaomi | 14% | 14% | |||
| Oppo | 10% | 11% | |||
| vivo | 9% | 11% | |||
| Others | 27% | 28% | |||
| Notes: percentages may not add up to 100% due to rounding Source: Canalys estimates (sell-in shipments), October 2022 | |||||
Samsung retained its leading spot with a 22% market share thanks to big promotions on stock phones which helped reduce built-up inventory. Apple came in second place with an 18% market share and the only top-five vendor to experience positive yearly growth. Xiaomi came in third place with a 14% share followed by Oppo with 10% and vivo with 9% respectively.
