Best Practices for Product Titles

Product titles are the first point of contact between sellers and potential buyers. A well-crafted title can significantly impact your product's visibility and sales potential. When creating a product title, the primary goal is to provide clear, concise, and accurate information that helps buyers understand exactly what you're selling.

 

Purpose of a Clear Product Title

  • Helps buyers find your product quickly
  • Improves search visibility
  • Increases likelihood of sale

 

Recommended Format

  1. Use exact product model/name
  2. Include brand name
  3. Avoid generic descriptions
  4. Year of Production/Model
  5. Always include current or relevant year
  6. Helps buyers understand product age/relevance

 

Formatting Rules

  • Use lowercase letters
  • Avoid ALL CAPITAL LETTERS
  • No unnecessary punctuation
  • Maximum 70 characters recommended

 

Examples of Good Titles

  • "Samsung Galaxy A54 2023"
  • "Toyota Corolla 2022 Sedan"
  • "HP Pavilion Laptop 15-inch 2023"

 

Examples of Poor Titles

  • "SAMSUNG GALAXY A54!!!"
  • "amazing phone for sale"
  • "new phone cheap"

 

Common Mistakes to Avoid

  • Excessive capitalization
  • Adding irrelevant information
  • Using special characters
  • Misleading descriptions

 

Consequences

  • Titles not following guidelines may be:
  • Not published
  • Removed from platform
  • Reduced search visibility

 

Technical Recommendations

  • Use standard naming conventions
  • Be precise and specific
  • Focus on searchable keywords

 

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